Is Your Brand Fit for the Future?

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Concept of Quality in Industrial Marketing→

What comes to your mind when you hear the word “Quality”? The most advanced and expensive products maybe? In my work with the industrial companies leading their global niche markets, this has been the main association of quality until now. It has also been one of the most precious positioning arguments. But it is not […]

Newest research on digitization of communications and how it affects on Industrial Marketing→

Digitization of the communication and its implications for marketing

Seven transformation forces of manufacturing industry→

Forces of Transformation eBook

Great Summary on Digital Marketing Metrics!→

50 Digital Marketing Metrics for CMOs, CDOs, CIOs and CFOs

Why is radical innovation so hard? (In Finnish only)→

Radikaalit vs. inkrementaaliset innovaatiot |

Sketchnotes of Nordic Business Forum 2014 #nbf14→

Blog | Nordic Business Forum

Internet of things is coming. So excited to see how brands will be a competitive advantage in this future environment!→

How Smart, Connected Products Are Transforming Competition

One of the coolest brand videos the client of mine has made.→


Good description about what a brand strategist does!→

Role description: Brand Strategist – Ignition Consulting Group