References & CASES
I just realized it some years ago, that almost every company with whom I’ve worked has been in a need of a brand change. Sometimes the need has evolved internally due to new competencies, new technology or new partnership. Recently, most changes have been market-driven. East driven to be more precise. Going there is not an easy task, and what has been normal company reputation or brand position, is just not that anymore.
INDUSTRIAL / TECHNOLOGY / MANUFACTURING
ABB, Cargotec, Elematic, Eltel Networks, IBM Finland, Kemppi, Logitech, Maillefer, Rahapaja, Sanitec, Thermo Electron/Labsystems, Valio
3 Step IT, Chemical Industries Federation, Deltamarin, Finnish Forest Industries, Invest in Finland, Messua
Bridgestone, Buzz Airlines, Fazer Bakeries & Karl Fazer, K-rauta, Nunnauuni, City of Tampere/Vuores, YesDeli
If you got interested, here are two case studies to know more about my expertise.
How to conceptualize business strategy into effective integrated marketing & communication models?