Case Elematic – Corporate communication concepts
Second big shift in Elematic’s marketing happened around 2010. Mature, well-known and established markets in the West stagnated and the demand moved to East – India, China, Russia. Common to all these growth markets is low knowledge of precast as a building method, not to mention the production method. Communication got totally new dimensions – less commercial concepts, more educational contents and unknown audiences with new information needs and communication habits. Web took even bigger role in brand building.
Brand building @elematic.com
Issues communication by company blog
Active brand in stakeholders’ web forums and social sites
Co-branding with other precast building construction experts to educate audience about the building method
Stakeholder magazine – extended online version
Digital reference marketing tools
COMPANY PRESENTATIONS 2007-2013
EXHIBITION CONCEPT 2007-2013
Goodwill to build brand awareness
Marketing communication specialists, who have implemented the brand and worked together with Elematic and Gaido during these years: Nitro, Crasman, Tulus, Imageneering, Ilme, Marjo-Riitta Hautala, Tuija Aro.